VIGNALE | Interview

PSI Journal 10/2015

and supplied us with ideas and concepts

for the Ford Lifestyle Collection and the

Ford Vignale Collection that fit into our

brand strategy. Our long-term cooperation

and friendly relations confirm that we are

welcome as a customer. Approaching dif-

ficult tasks in a constructive dialogue also

gives us a good feeling.

Erika Tsubaki:

The human aspect is also

important in this context: We understand

and respect each other and everyone pulls

together.

Jörg Herzog:

Everyone involved has acted

professionally. It was encouraging to see

how we as suppliers were involved as true

partners. cyber-Wear prepared the entire

project very well and we were perfectly

briefed. In this respect, I really became

aware that we often do not adequately know

the needs of our customers. Information is

(also intentionally) withheld. leaving us to

make product proposals or designs on spec.

We could purchase and develop much more

efficiently if we had more information.

Tobias Köckert:

For me, it was an extraor-

dinary experience of constructive cooper-

ation and we were equal to the require-

ments placed on us as a manufacturer. The

project was a lot of fun, not least because

Ford recognized our production expertise

and all parties were prepared to deal ob-

jectively with the issues at stake.

A top design product has been created with the FordVignale

Weekender. What is important is “open communication, trans-

parency and cooperation”, explains Patrick Döring, Acar.

High-quality leather in a striking form

and with surprising features: The IF

Award-winningWeekender, the ladies

handbag and purse, echoes the styling

of the FordVignale down to the last

detail.